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velour ss08, "broken glass"

velour "broken glass" started out as a lookbook project but soon it was clear that this would take on a life of it's own. after 3 days of shooting in stockholm we had more than 400 images worth showing so in the end velour decided to forgo the usual fashion show and instead show all of these 400 images as a multi-media show during stockholm fashion week.
...3 days at a typical swedish lake where kids come to hang out in the summer, doing what kids do all over the world...
keywords: slackers, berlin techno, drinking beer, wasting time

  • styling: stina persson helleday
  • hair & make-up: tony lundström
  • model: emilia / mika's